Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Apple TV

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This is the kind of data I like to pass on just three days before Apple starts its own “Game of Thrones” programming play geared at the incumbent filmed content distributors.

What’s New In Publishing is reporting that smartphones are the big gainers in media consumption according to the Nielsen Q3 2018 Total Audience Report.

Specifically, the Nielsen data shows there’s been a “significant jump” in mobile time-spent among 18-34s, from 29 to 34 percent. Growth, WNIP notes, which came at the expense of television.

It goes on to note that this trend “continues from a year earlier, as live and time-shifted TV (traditional cable, set-top box viewing) was surpassed by mobile in Q3 2017.

For all US audiences, mobile went up from 21 to 24 percent, with media consumption otherwise remaining flat at about 10.5 hours per day.

To whit I ask, don’t any of you people working for a living?

In terms of platforms, YouTube was the big winner per its 37 percent of all mobile Internet traffic. Facebook and Snapchat were both less than 9 percent. Interestingly, Netflix only garnered 2.4 percent of mobile traffic.

So with that as a prelude, what is expected of Apple’s Monday announce?  

The Verge’s sneak peak suggests two things, Apple Video and an Apple News subscription service. 

Though Apple has already had a big screen content play with its Apple TV device, this new video service could bring the prestige of Apple’s brand into Netflix- or Hulu-like experience (although notably Netflix won’t be participating in the Apple Video offering, according to Netflix CEO Reed Hastings).

However, rather than being just the distributor and aggregator, much like they were with the original iPod, this time they’re going to be in the business of backing horses (making content). 

What will determine its success?

Simple. Will the content be good enough, and the price aggressive enough, to convince Apple loyalists to subscribe to yet another streaming service.

If not, Apple Video could go the way of the Newton. 

Written by turbotodd

March 22, 2019 at 10:43 am

Posted in 2019, apple, hollywood

Tagged with , ,

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