Apple: Biggest Watchmaker in the World?

Apple hasn’t exactly been forthright about the sales volume of its Apple volumes.

But with a little digging from industry researcher Canalys and IDC, and some publicly released shipment stats from the Federation fo the Swiss Watch industry, we’re seeing a little more sunlight on the Apple Watch sundial.

According to a report from Business Insider, Apple is, in fact, now one of the biggest watchmakers in the world.

Canalys’ most recent sales estimate suggests that Apple sold more watches than the entire Swiss watch industry last quarter, about 8 million during the holiday quarter.

Apple CEO Tim Cook did have this to say about Apple Watch sales volume on February 1:

“It was our best quarter ever for the Apple Watch with over 50% growth in revenue and units for the fourth quarter in a row and strong double-digit growth in every geographic segment.”

Time to put to rest the notion that the Apple Watch has no momentum (sorry, couldn’t help myself…too much time on my hands!)