Apple to Cut iPhone X Production

As my IA friend explained in a Facebook message, “It’s the notch.”

Apple’s new anchor iPhone, the iPhone X, is having is production slashed for the three-month period ending March 31 due to slack demand.

According to a report in The Wall Street Journal, Apple plans to make about 20 million iPhone X handsets in the first quarter, down by half from the original 40 million forecast.

Those familiar with the iPhone supply chain indicated Apple had cut orders for components used in the iPhone X by 60 percent.

Why is it not selling?

troubles incorporating the new technology led to delays in the manufacturing process, and forced Apple to abandon the use of fingerprints as an option to unlock the phones.
– via WSJ

Those early delays were exacerbated by a shortage of certain components used in the facial-recognition system. Sales of the iPhone X were pushed back until Nov. 3, shortening the critical retailing window ahead of the holiday shopping season.
– via WSJ

Then there is the $1,000 base price—many consumers don’t believe the features justify spending that much money, some analysts say.
– via WSJ