Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for January 19th, 2018

More New Facebook Newsfeed News

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Friday afternoons. Where breaking news goes to die.

Which makes you wonder why Facebook would drop this news about its most recent adjustment to the Facebook News Feed.

In an interview with The Wall Street Journal, Facebook executive Adam Mosseri indicated the company would start ranking news sources in its feed based on user evaluations of credibility.

The most “broadly trusted” publications—those trusted and recognized by a large cross-section of Facebook users—would get a boost in the news feed, while those that users rate low on trust would be penalized. The change only applies to U.S. users., though Facebook plans to roll it out later internationally.
– via WSJ

Facebook CEO Mark Zuckerberg wrote in a post:

As part of our ongoing quality surveys, we will now ask people whether they’re familiar with a news source and, if so, whether they trust that source. The idea is that some news organizations are only trusted by their readers or watchers, and others are broadly trusted across society even by those who don’t follow them directly. (We eliminate from the sample those who aren’t familiar with a source, so the output is a ratio of those who trust the source to those who are familiar with it.)
– via www.facebook.com

He went on to explain that “this update will not change the amount of news you see on Facebook. It will only shift the balance of news you see towards sources that are determined to be trusted by the community.”

So, we (the community) decide who to trust, and Facebook will then act on the data.

This should be interesting.

Written by turbotodd

January 19, 2018 at 3:24 pm

Posted in 2018, facebook

IBM and Salesforce Strengthen Strategic Partnership

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IBM and Salesforce today announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights.

IBM and Salesforce Strengthen Strategic Partnership

With this expansion, Salesforce has named IBM a preferred cloud services provider and IBM has named Salesforce its preferred customer engagement platform for sales and service.

“Naming IBM as a Salesforce preferred cloud services provider demonstrates the power of the IBM Cloud to help companies fundamentally change the way they do business,” said Ginni Rometty, chairman, president and CEO, IBM. “This expanded partnership builds on the combined power of Watson and Einstein to help enterprises make smarter business decisions.”

“The success of our customers drives everything we do at Salesforce, including our strategic partnership with IBM,” said Marc Benioff, chairman and CEO, Salesforce. “The combination of IBM Cloud and Watson services with Salesforce Einstein and Quip will deliver even more innovation to empower companies to connect with their customers in a whole new way, leveraging the power of the cloud and AI.”

As a part of this extended strategic partnership, IBM will build new​IBM Watson​Quip Live Apps, bringing the power of Watson and Quip together. These interactive custom-built applications will be embedded directly into any Quip document to increase the effectiveness of sales teams across the lifecycle of an opportunity.

With ​Quip’s document creation and editing platform, customers are able to bring relevant content, for any project, into a centralized document, removing the need to toggle between multiple windows and apps to get work done.

Building on the first IBM and Service Cloud integration, the companies will bring together the power of IBM Watson and Service Cloud Einstein to deliver new AI-driven recommendations for next best actions.

Now, with AI driven predictive analytics, companies will be able to create personalized, customer-triggered interactions based on the latest call or messaging chat they had, to help build stronger connections with their customers.

Today’s news strengthens the partnership previously announced by IBM and Salesforce to deliver joint solutions that leverage the power of AI and enable companies to make smarter decisions, faster than ever before.

With more than 4,000 joint customers, the partnership has already helped companies, such as Autodesk, implement new Watson solutions to connect more deeply with their customers.

“There is a perfect marriage between Salesforce and IBM,” said Rachael Cotton, senior manager, machine assisted service engagement, Autodesk. “Salesforce is where many companies like Autodesk house enormous amounts of customer data, most of which goes untapped. Combining the AI power of Watson and IBM Cloud with insights from Salesforce has helped Autodesk better understand its customers and ultimately create a transformed customer experience.”

You can earn more about the new, expanded strategic partnership between IBM and Salesforce here: https://www.salesforce.com/campaign/ibm/

And more about how to surface data from IBM Watson Discovery in Salesforce with Salesforce Trailhead here: https://trailhead.salesforce.com/en/projects/surface-data-from-ibm-watson-discovery-in-salesforce

Written by turbotodd

January 19, 2018 at 8:38 am

Posted in 2018, AI, ibm, ibm watson, salesforce

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