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Archive for January 17th, 2018

Millennial IT Buyers

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Snapshots from today’s Wall Street Journal article about milllennial IT buyer preferences and characteristics:

  • At the end of 2016, the number of millennials in the U.S. workforce overtook Generation X workers, by a margin of 58.1 million to 52.9 million
  • At the executive level, CIOs make up the youngest group in the C-suite with an average age of 51
  • Younger IT buyers are more likely to shop for new products or services online, via search engines and social media sites, compared to their older counterparts (who prefer to respond directly to tech marketers, especially when contacted by phone or email.
  • “Millennials are more comfortable with a broader variety of sources, while older buyers are more selective, but are more comfortable picking up a phone.”
  • Younger buyers say they responded to sales pitches that included detailed pricing information, recognizable brands and a personalized message.

You can read the full story here.

Written by turbotodd

January 17, 2018 at 8:58 am

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