Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for January 15th, 2018

App Store Up and Away

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Apple recently reported its latest update on the Apple App Store, reporting that iOS developers earned $26.5 billion last year.

A year ago that number was roughly $20B, so a growth rate of 33 percent.

But as Asymco’s post observes, Apple keeps 30 percent of revenue, so this figure doesn’t account for actual spending by customers.

Which would then assume a run rate of closer to $120B/year!

To put that in perspective, the $25B/year run rate is higher than the revenue of McDonald’s, and the App Store spend has gone up consistently by ~ $5B/year since 2011.

Read the full post about the iOS Economy here.

Written by turbotodd

January 15, 2018 at 9:45 am

Posted in 2017, 2018, app store, apple, iOS

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