Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

All You Need is Love…and $999

leave a comment »

Well, I was able to make my way through the entire Apple keynote today LIVE (via streaming video) from the new Steve Jobs Theater on the also new Apple Park spaceship-like campus.

The opening video was clever, as it showed people walking into the new theater for the first time ever. Accompanying the walk-in video was The Beatles’ “All You Need is Love.”

Yes, all you need is love, and $999, if you wish to purchase the new Apple X (pronounced “ten,” not “ex”) 64GB iPhone, whose new features include an A11 Bionic neural engine chip, a first-of-its-kind OLED screen, and a new Facial ID security feature that makes Touch ID obsolete and has a 1 in a million (according to Apple) chance of being hacked.

No doubt, it’s a gorgeous new smartphone, and yes, it’s being released in the 10th anniversary year of the original iPhone’s introduction. But unless you’re really excited by the novelty of the Face ID authentication or the “Super Retina Display” or the increased speeds and feeds of the A11 bionic neural networking chip, then this particular “one more thing” may just be that.

Apple also introduced the new iPhone 8 and 8 Plus, which also come with the A11 chip, which is optimized for 3D games and Metal 2, paving the way for Apple’s coming Augmented Reality onslaught. Both the iPhone 8 devices and the X will now be charged via Qi-standards based wireless chargers, which apparently will create a new cottage industry of 3rd party opportunities for the likes of Mophie.

For me, the upside surprise came with the new Apple Watch Series 3, one which has built-in LTE and gets us closer than ever to Dick Tracy-land. In fact, the demo involved the presenter making a live Watch-to-Watch call to another Apple employee who was out on a body of water somewhere paddle boarding. Thankfully, she didn’t fall in while on camera, but the new Apple Watch working as a phone with no iPhone in sight was, well, a welcome sight. Too bad I just bought a Series 1 earlier this year!

In terms of software, I should have known better — there wasn’t much on offer for what clearly was an Apple fall hardware announcement. There were some cute new animated emojis using the Face ID tech: “animojis.” The Apple Watch includes some new heart monitoring capabilities, including the ability to monitor for atrial fibrillation (if your heart is fibrillating, put down your Apple Watch and call your doctor, FAST!).

My favorite was what looks to be a killer new AR game called “The Machines” where you can point your iPhone 8 (but what about my SE??) and shoot stuff with your friends.

And if you *were* awaiting news about the new iOS 11, Apple indicated it would be available for download starting a week from today (September 19th).

As for buying new stuff, I’ll stick with my year-old Apple iPhone SE for now — it still has a headphone jack I can actually plug stuff into, even if I do have to … first world deep sigh … plug it in as well every night to charge the thing. Oh, the horror….

Written by turbotodd

September 12, 2017 at 3:00 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: