Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Apple Earnings And AirPods

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Apple announced its latest earnings report, and while the company doesn’t typically break out sales of its Apple Watch, Cook did note that the revenue in the last year from Apple’s wearables business was “the size of a Fortune 500 company.”

As The Verge pointed out, the smallest Fortune 500 company “pulled in $5.1 billion in revenue last year.”

The Apple announced its latest earnings report, and while the company doesn’t typically break out sales of its Apple Watch, Cook did note that the revenue in the last year from Apple’s wearables business was “the size of a Fortune 500 company.” wearables business consists of the Apple Watch, the Beats headphones, and the company’s newest entrant, AirPods (more on those in a moment).

As The Verge pointed out, the smallest Fortune 500 company “pulled in $5.1 billion in revenue last year.”

The Apples wearables business consists of the Apple Watch, the Beats headphones, and the company’s newest entrant, AirPods (more on those in a moment).

CNBC reported that Apple iPhone unit shipments were off the mark, selling 50.8M against a 52M expectation. And while 451 Research highlights that smartphone buying intent has fallen to a nine-year low, Wall Street projections suggest some 300M iPhones could be set for an upgrade this fall.

It could be needed, as Mac growth was tepid at 4 percent YOY, iPad units fell 13 percent YOY, and Apple’s China sales fell 12 percent YOY.

On the upside, the App Store was up 40 percent and Apple’s developer community grew by over 20 percent, according to Cook.

Now back to those AirPods.

They seem to be a sleeper hit. You can’t find them anywhere, save for maybe Craig’s List, and I’ve been told there’s at least a six week wait.

So while Apple may have missed on their AirPods demand forecast, those folks who *do* have them in hand (or, in ear, as it were) seem to love them madly.

Tech.pinion’s Ben Bajarin partnered with Experian to track down 942 people willing to take a quick AirPods user survey. Customer sat with the AirPods is at 98%! — that’s 82 percent “Very Satisfied” and 16% “Satisfied.”

That’s a record for customer sat for a new product from Apple, according to Bajarin. He points out that the iPhone had a 92 percent customer sat level when it was released in 2007, and the Apple Watch came close at 97 percent in 2015.

The Net Promoter Score for AirPods is also off the charts at 75 (the iPhone’s NPS is 72).

Writes Bajarin: Product and NPS specialists will tell you anything above 50 is excellent and anything above 70 is world class.

So what gives? Bajarin suggests it’s partially the fact that AirPods users are most likely early adopters, so they’re going to be inclined to love the product.

But I also have to think the fact that these are the first wireless ear buds from Apple, ones which automagically synch up with Apple devices (Macs, iPhones, iPads, etc.), and have good sound and battery life are big contributors to their speedy success.

And, based on some of the survey verbatims, they just seem to work better than prior Bluetooth headphones.

Imagine that. A new product that just works.

CNBC reported that Apple iPhone unit shipments were off the mark, selling 50.8M against a 52M expectation. And while 451 Research highlights that smartphone buying intent has fallen to a nine-year low, Wall Street projections suggest some 300M iPhones could be set for an upgrade this fall.

It could be needed, as Mac growth was tepid at 4 percent YOY, iPad units fell 13 percent YOY, and Apple’s China sales fell 12 percent YOY.

On the upside, the App Store was up 40 percent and Apple’s developer community grew by over 20 percent, according to Cook.

Now back to those AirPods.

They seem to be a sleeper hit. You can’t find them anywhere, save for maybe Craig’s List, and I’ve been told there’s at least a six week wait.

So while Apple may have missed on their AirPods demand forecast, those folks who *do* have them in hand (or, in ear, as it were) seem to love them madly.

Tech.pinion’s Ben Bajarin partnered with Experian to track down 942 people willing to take a quick AirPods user survey. Customer sat with the AirPods is at 98%! — that’s 82 percent “Very Satisfied” and 16% “Satisfied.”

That’s a record for customer sat for a new product from Apple, according to Bajarin. He points out that the iPhone had a 92 percent customer sat level when it was released in 2007, and the Apple Watch came close at 97 percent in 2015.

The Net Promoter Score for AirPods is also off the charts at 75 (the iPhone’s NPS is 72).

Writes Bajarin: Product and NPS specialists will tell you anything above 50 is excellent and anything above 70 is world class.

So what gives? Bajarin suggests its partially the fact that AirPods users are most likely early adopters, so they’re going to be inclined to love the product.

But I also have to think the fact that these are the first wireless ear buds from Apple, ones which automagically synch up with Apple devices (Macs, iPhones, iPads, etc.), and have good sound and battery life are big contributors to their speedy success.

And, based on some of the survey verbatims, they just seem to work better than prior Bluetooth headphones.

Imagine that. A new product that just works.

Written by turbotodd

May 3, 2017 at 9:52 am

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