Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Apple’s Augmented Reality

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We’re well into March Madness and it sounds like there have been some major bracket busting upsets.

I don’t have a dog in this hunt, so I’ll keep my observations to myself.

The SXSW circus is over and the tent’s (and corporate takeovers) are quickly being demolished.

Thanks, Garth Brooks, for coming to Austin to close out the show. Here’s hoping you found some friends in low places.

Looking forward, Bloomberg has a piece out today on Apple’s next big thing, augmented reality:

As previously reported by Bloomberg, Apple is working on several AR products, including digital spectacles that could connect wirelessly to an iPhone and beam content—movies, maps and more—to the wearer. While the glasses are a ways off, AR features could show up in the iPhone sooner.
– via Bloomberg.com

Investors impatient for Apple’s next breakthrough will be happy to know that Cook is very serious about AR. People with knowledge of the company’s plans say Apple has embarked on an ambitious bid to bring the technology to the masses—an effort Cook and his team see as the best way for the company to dominate the next generation of gadgetry and keep people wedded to its ecosystem.
– via Bloomberg.com

Bloomberg observes the global market for AR will “surge 80 percent to $165 billion by 2024.”

Them’s a lot of Pokemon.

Written by turbotodd

March 20, 2017 at 3:29 pm

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