Santander Boosts Client Experience with Enterprise iOS Apps
Santander and IBM have announced a collaboration to design and develop a suite of IBM MobileFirst for iOS apps to support the banking group’s digital transformation and give employees the tools to create deeper engagements with their customers.
These custom-built, native apps made for iOS will be rolled out across more than 11,000 iOS devices, changing how Santander’s commercial network employees, including those supporting Corporate, SME, Private and Retail Banking, approach their day-to-day activities and boost productivity.
Using iPhone, Santander employees can expect to have immediate access to up-to-date information on products, services, and clients, allowing them to make better recommendations to customers on bank products such as Santander’s 1|2|3 account for SMEs, an account that provides cash back incentives for customers, rewards through Santander shares and offers a high profitability among other financial advantages.
These iOS apps will be designed with a user-centric approach and be specifically tailored for employees working in Santander’s central offices and the banking network.
“Innovation is one of Banco Santander’s identity signs. Collaborating with IBM will help us accelerate our digital transformation and improve the client experience to anticipate customer needs,” said Javier Cuenca, Managing Director T&O Area Banco Santander.
IBM will work with Santander to quickly and efficiently design, develop and deploy multiple native iOS apps using Apple’s modern programming language, Swift.
Every app will be seamlessly integrated with Santander’s enterprise systems, putting real-time data at the fingertips of employees. Santander is leveraging IBM’s app design and development model – Mobile at Scale – that will support the rapid development and deployment of these apps the first set of which are planned for release in April, and new apps will continue being developed during the next two years.
Go here for more information regarding IBM MobileFirst for iOS apps and services.
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