Apple App Store Price Increases
The BBC is reporting that Apple is expected to shortly raise prices for what it charges for apps in select countries, including the UK, India, and Turkey.
The increase is about a 25 percent one over previous currency conversions, which for the UK was 79p.
Now, Apple intends to numerically match the U.S. cost, meaning a $.99 app in the U.S. will now be 99p in the UK.
9to5 Mac asserts that the rising prices for both apps and in-app purchases is due to changes in exchange rates and taxation policy. Call it “The Brexit Effect,” which has led to weakened pound exchange rate post-Brexit.
Also figuring into the equation is the UK’s 20 percent value-added tax.
Apple app developers should check the official documentation for the full details and breakdown of the app cost increases.