Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Apple App Store Price Increases

leave a comment »

The BBC is reporting that Apple is expected to shortly raise prices for what it charges for apps in select countries, including the UK, India, and Turkey.

The increase is about a 25 percent one over previous currency conversions, which for the UK was 79p.

Now, Apple intends to numerically match the U.S. cost, meaning a $.99 app in the U.S. will now be 99p in the UK.

9to5 Mac asserts that the rising prices for both apps and in-app purchases is due to changes in exchange rates and taxation policy. Call it “The Brexit Effect,” which has led to weakened pound exchange rate post-Brexit.

Also figuring into the equation is the UK’s 20 percent value-added tax.

Apple app developers should check the official documentation for the full details and breakdown of the app cost increases.

Written by turbotodd

January 17, 2017 at 4:11 pm

Posted in 2017, apple, apps, developers, iPhone

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: