Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Adios, Yahoo!

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I missed that seemingly glorious NCAA championship football game last evening, being the cord cutter I am.

Why you don’t put a national championship game on the broadcast network instead of ESPN…well, I know why, but I refuse to be held hostage.

The recap I saw clearly showed it was quite the remarkable game. Congrats, Clemson, on ending your 35-year title drought.

Meanwhile, back at the SEC ranch, there was a sneaky 8-K filing which indicated after the Verizon sale closes, that Yahoo!’s remaining business would be renamed Altaba, Inc., and that CEO Marissa Mayer and Yahoo! co-founder David Filo would be resigning from the board.

Geez, that’s it? An 8-K filing with the SEC?!!

No fireworks. No goodbye drinks.

Shouldn’t we at least have a wake or a funeral or something?

For those of us who were early inhabitants of cyberspace, it’s easy to forget that in the mid 90s, Yahoo! was the phone book of the Internet. You wanted to know how to find a web site, you went to Yahoo!

There was no Google. Google didn’t even exist.

I know, mind blowing, right? Put that in in your millennial pipe and smoke it.

As to the name change, here’s what Mashable had to say:

Think of it this way: Years ago, someone planted a seed and called it “Yahoo Inc.” It grew into a big ol’ tree with some fruit hanging off of it. Verizon comes along with a basket and says, “Hey, I want to buy that fruit.” It can take all that fruit, including a really nice-looking tidbit that is the Yahoo brand, but the tree is still called Yahoo Inc. So, the farmer goes to the, uh, Securities and Exchange Commission (just roll with us) and says, “Hey, I’m selling all of my fruit to Verizon, and they can bake it into a new pie called Yahoo, but I need to change the name of this tree to Altaba. Cool?”
– via Mashable

Here’s hoping that Verizon’s new fruit basket doesn’t rot!

Written by turbotodd

January 10, 2017 at 8:50 am

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