Now On The Tee…The Twitter And PGA Tour Twosome
Seeing as it’s going to be arctic cold throughout much of the U.S. this weekend, for golf fans frozne out of the course it could be a good time to become situationally aware of a new deal between Twitter and the PGA Tour.
According to VentureBeat, Twitter has signed a deal to broadcast more than 70 hours of live PGA Tour Golf coverage from 31 tournaments throughout the remaining 2016-2017 season.
Twitter will become the exclusive global platform to broadcast golf coverage, which will generally include up to 90 minutes of the early Thursday and Friday morning hours from PGA Tour Live’s “over-the-top”) OTT subscription.
Twitter viewers will be able to access pre-play analysis, interviews, and live competition from the first two holes of each day’s PGA Tour Live Marquee Groups.
This builds on Twitter’s NFL partnership to stream Thursday night NFL games in full this season.
Twitter golf coverage starts at the CareerBuilder Challenge on January 19th, and will continue through the season-ending Tour Championship in September of this year.