Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for October 4th, 2012

Santa’s Virtual Elves

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I’ll be jetting off to Singapore early in the A.M. for the IBM InterConnect event, where I’ll be both blogging and broadcasting (via LiveStream and YouTube), interviewing a variety of IBM execs, partners, and clients.

Tune your TweetDeck now to hashtag #ibminterconnect to keep track of the festivities.  The event officially kicks off next Tuesday, October 9th.

As I was scanning my newsfeeds to catch up on what I’ve been missing all day while preparing for all those interviews, I saw that Facebook reached 1 billion users, although some of their recent moves, including the alteration of their algorithm to minimize brand page posts being seen by those who have opted in to “liking” that page, may start sending those numbers due south.

I also discovered that Microsoft is slated to launch its new Surface tablet at midnight on October 26th.

Midnight?  Really??  You guys couldn’t come up with something more original than that? 12:15, maybe? Or 12:30, even?

Sorry, dudes, I’m all tabletted out, although I will be keeping an eye on the horizon to see what gives with the iPad Mini.

Speaking of holiday shopping, the National Retail Federation released some important holiday shopping forecasts earlier this week that bear sharing.

The NRF’s 2012 holiday forecast expects sales will increase this season by 4.1 percent ($586.1 billion), well above the 10-year holiday average, but behind the 2011 season of 5.6 percent.

To which I say, “Bah, Humbug.” I do most ALL my holiday shopping online, so I’ll be doing my personal best to get those numbers up.  And I expect to pick up a few IBM “Smarter Commerce” tricks of the trade at the sessions next week in Singapore, which I’ll share.

Although I am inclined to show up on Black Friday to run at Wal-Mart with the mortar shopping “bulls!” Nothing like a little full contact holiday shopping, taking down a few eager shoppers to grab that last “Tickle Me Elmo!”

Kidding!

All these holiday tidings come just ahead of today’s news by Thomson Reuters, which reported that back-to-school sales growth slowed in September after “a strong August,” according to The New York Times “Economy” section.

Little Johnny don’t need no more pencils, Mom.  Get in line and buy that kid a Nexus 7!

But the story doesn’t end there.

AlixPartners’ Joel Bines is also quoted in the story as saying this doesn’t necessarily bode badly for the holiday shopping season, as no “conclusive” ten-year correlation between back-to-school and holiday sales seems evident.

As for me, as I fly Eastward, I’m going to have to start giving some serious consideration to my own Christmas holiday shopping list for Santa.

Of course, I’ve been extremely bad this year, which is par for the course, but hey, it never hurts to ask!

Next stop, Singapore, where I hope NOT to participate in any caning demonstrations.

But keep an eye out on YouTube just in case.

Big Bird’s Social Media Job Search

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Poor Big Bird.

Through no fault of his own, he becomes the punching bag of the Republican party during last night’s presidential debate, which by all counts have suggested provided a big “W” in the Romney column.

I grew up with Big Bird.  I know Big Bird well.  Big Bird is a friend of mine.

Please don’t kill Big Bird.

If it weren’t for Big Bird, I might never have learned to read.  Which means I might also have never learned to write.

Which means I couldn’t bring you these blog posts on such a regular basis.

I guess I could draw stick figures and post them here, but I don’t think they would be nearly as interesting.

What interested me about the debate, beyond the substance (sic? was there any substance, or just an amalgamation of statistics thrown about?), was the social media response.

Of course, on Twitter, the debate Twitterstream flew by so quickly, I was having flashbacks to the Arab Spring.

In fact, according to Beth Fouhy writing for the Huffington Post, Twitter announced after the debate it had been the most tweeted event in U.S. political history.

Heaven help us.

There were apparently 11.1 million Tweets — this brings it in behind the most recent Grammy Awards, MTV’s Video Music Awards, and the Super Bowl.

I’ll leave aside for the moment the fact that our first and probably most important presidential debate in years trails the MTV Video Music Awards in terms of Tweetability.  Along that road lies the fall of empires and such.

What was most troubling to me was that comments from the social media echo chamber seemed to be pretty much that, an echo.

Mind you, I don’t expect an Alexis de Tocqueville treatise on democracy from my social media compadres, but an original, insightful thought or comment about the substance of the debate might be good every once in a while.

But no.  We got @FiredBigBird (Update: We had @FiredBigBird.  His Twitter account has apparently been suspended.  Poor Big Bird can’t get a break!)

Of which there are now were over 27,000 followers.  I am not ashamed to admit this fact, because it’s my job to keep up with such social media trends.

What’s your excuse???

I’ve been on Twitter since 2007 — I was even part of that original crowd at SXSW Interactive using Twitter that first year to plan lunch and escape boring conference sessions.  I had no clue someday I’d be following Big Bird on Twitter concerned for his future employment!

Yeah, I’m a little jealous.  I’ve been laboring in the Twitter trenches for years, and I’ve eked out just over 2,000 followers on some serious and substantive issues concerning our planet, technology, business, politics, and, yes, golf!

So, like our Republican candidate, I’ve decided to come out swinging.  Enough of this Turbo Twitter Travesty.

I’m about to get bold.

I’m going big and I’m going wide.

I’m going to take on the visage of one of the Sesame Street characters, because that’s clearly the only way anyone can get any real attention in this joint.

So I’m posting a poll below, and you, the audience, get to vote for the Sesame Street character that best personifies me “Turboness.”

Vote early, and vote often.  If it works for America, by God, it can work for my blog!

As for Sesame Street’s funding options…well, Big Bird has to earn his way just like the rest of us.

If he can’t make it on TV, there’s always Broadway, or off-Broadway…or, well, I’m sure there’s a football team somewhere in America that would take him on as their mascot.

Just don’t ask him to Tweet too often…those velvet Big Bird hands don’t do so well on the iPhone keyboard.

Written by turbotodd

October 4, 2012 at 2:59 pm

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