Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Waiting For The New iPhone 5?

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So tomorrow’s the day.

We find out what the Apple iPhone 5 is all about.

Before we discover what the details behind the new Apple smartphone are, I thought it might be interesting to provide a quick glimpse at the state of the mobile marketplace here in the U.S.

I unearthed a blog post from TechCrunch from September 4th, citing the “latest data” from comScore that suggests Apple’s smartphone market share has grown to just over 33 percent, up 2 percent since April of this year.

That study surveyed over 30,000 U.S. mobile phone subscribers, which revealed that Google’s Android continues to keep the pace, holding 52 percent share, a 1.4 percent increase since April.

RIM, the maker of the BlackBerry, decline some 2.1 percent, down from 11.6 percent to 9.5 percent.

Microsoft’s Windows Mobile platform also saw a 0.4 percent decline in the same data, dropping from 4.0 percent to 3.6 percent.

And Symbian brings up the rear, down 0.5 percent, from 1.3 percent to 0.8 percent.

Despite the recent patent verdict, device maker Samsung is holding steady for smartphone device share at 25.6 percent in the latest period while Apple stood at 16.3 percent.

So what does Apple’s introduction of the iPhone 5 portend for the device market?

AppleInsider’s Neil Hughes wrote earlier today that the new iPhone will have “major implications throughout the personal electronics markets,” suggesting that existing LTE smartphones will come to be seen as “bulky and subpar” while stealing share not only from other smartphone makers, but also from PC makers like Dell and HP.

Hughes also cites J.P. Morgan analyst Mark Moskovitz in suggesting that the iPhone 5 “will offer better battery performance in a smaller form factor.”

In finding its way to new customers, Apple is also moving away from existing GPS service providers, and will instead transition to the new Maps application for iOS 6.

But will extended battery life and an Apple-owned GPS service be enough to lure loyal iPhone users to the new device, never mind Android loyalists happy with their current devices?

The answer to that question probably lies more in the emergence of new cloud and application offerings than the device characteristics themselves.

More interesting to me this past week, for example, was the report from The Wall Street Journal that Apple was looking to build its own streaming radio service, a move that seems to have helped drive Pandora’s share price down from a recent $12 high to just under $10.

Or consider the expectation Apple will introduce further synchronization between its iCloud offerings into the iOS mobile sphere, apps like Reminders, Notes, Mail, Calendar, and a new “Lost Mode,” which helps itinerant iPhone users find their lost phones.

I know I’ve found that Web-based services like Evernote and Remember the Milk, which synch across multiple devices and/or computers, provide much more utility than those dependent upon a single platform or device.

Whatever the details of the iPhone 5, the world will be watching closely, but my recommendation as one who’s used smartphones across the range of top competitors, including Apple, Android, and RIM, is to look beyond the device and underneath that larger intersection of IP-based services which transcend platform and help unearth the riches of true and unbound universal computing.

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