Live @ IBM Smarter Commerce Global Summit Orlando: Twitter Editorial Director Karen Wickre On Effective Communication In 140 Characters Or Less

Karen Wickre is Editorial Director at Twitter, where she shapes the way the company communicates publicly. She has worked the editorial side of publishing for 20+ years as an editor, author, columnist and content strategist. Previously, Karen worked at Google, for which she developed the company’s corporate content strategy, and built its blog and Twitter platforms into global channels.

Karen Wickre, currently the editorial director for Twitter, has been on the vanguard of digital and social media communications for over a decade.

During her nine-year stint at Google, she helped found the Google Corporate Blog, which paved the way for Google’s more aggressive embrace of blogging for not only corporate communications, but also knowledge sharing and Google product enablement.

More recently, she’s served as the editorial director for Twitter, helping Twitter employees and customers communicate as widely and engagingly as is possible in 140 characters or less.

During our interview at the IBM Smarter Commerce Global Summit in Orlando last week, Karen and I chatted about the early days of social media, then worked our way forward to more cutting-edge concerns, including Twitter celebrity, Twitter’s key role in helping share the zeitgeist of live events, Twitter’s increasing international reach, and yes, even the ever-feared “DM Fail.”

Karen’s insights into both the philosophy and reality of effective social media communications can impact organizations everywhere looking to build their own smarter commerce strategies.

You can follow her on Twitter at @kvox.