Live @ IBM Smarter Commerce Global Summit Orlando: Social Thought Leader Ted Rubin Talks “Return On Relationships”
“Just be nice.”
Those are just some of the words of wisdom that Collective Bias’ chief social marketing officer Ted Rubin offered up in our interview last week at the IBM Smarter Commerce Global Summit in Orlando, Florida, as Ted discussed the opportunities and challenges of social media marketing.
Ted is a leading social marketing strategist who, in 2009, began using and evangelizing the term “ROR,” or “return on relationship,” a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom have the potential to become vocal advocates for brands.
In our interview, Ted also addressed some key emerging themes in the social media, including the massive opportunity that social media presents to organizations looking to interact at scale with their customers, and how social platforms are increasingly helping to facilitate those interactions.
His book, Return on Relationship, is due to be released in October of this year.