I indicated in a post recently that I had gotten rid of my HBO bundle through AT&T U-Verse’s system, with all due apologies to Bill Maher and the new show about news, “The Newsroom.”
But my underlying futility was really about the inability to buy or rent specific content “a la carte” (i.e., be able to buy specific channels of content without having to provide the financial overhead underwriting others) than it was about the quality of the content itself.
New models are of digital content development and management are emerging that can help challenge these legacy financial constructs. Today, at the International Broadcasting Convention (IBC), IBM announced it has helped Canal+ Group deliver and archive digital comment.
Canal+ Group is the leading pay-TV broadcaster in France, and now will be able to more easily launch and manage new channels and services such as on-demand, web-TV, and even mobile-TV.
Prior to its process and archiving overhaul, Canal+ often used separate and isolated systems to manage its services, often making the production process cumbersome, manually intensive and costly.
Today, the staff has access to an interactive portal that collates and manages over 170 hours of content per day or 8,000 programs per year, whether from tape, external files or post-production video.
The intuitive portal allows multimedia content to flow back and forth in real-time across business units such as programming, advertising, editorial, archiving, production, and distribution.
“This project has helped Canal+ undergo a major transformation, not just in terms of how we operate internally, but how we service our customers,” said Jo Guegan, executive vice president, Technology and Information Systems, Canal+ Group. “
“This new intelligent system ensures we have the tools to produce and process programs in a time frame that keeps us ahead of our competitors in France and globally. As a result, Canal+ has become one of the first organizations in the world to dynamically monitor its workflow processes.”