Breaking Bad Habits
I recently gave up my HBO habit.
I was tired of paying the premium through my AT&T U-Verse subscription, and I’d been putting off for far too long giving some money to The New York Times digital edition, content from which I consume daily.
So far, it’s been a mostly fair trade.
Though I’m going to miss shows like “Game of Thrones” and “The Newsroom” and “True Blood,” as well as Bill Maher (especially during the political season), I figured being able to get all of the Times’ content on any of my digital devices (and I have many!) at any time was easy math: The digital paywall became more forbidding than the bundle became enticing.
No sooner do I make this move, than I read in Variety this morning that HBO is going to give the Nordic countries the opportunity to cut the chord by allowing folks to subscribe to HBO without having to have an HBO pay-TV subscription.
The Variety story dug deeper into the Nordic permafrost, indicating this was a competitive matching move, an announcement short on the heels of Netflix announcing its move into Sweden, Norway, Finland and Denmark.
I laugh at this — I don’t live in a Nordic country, what good does this do me??!!
I did visit Stockholm once — could that qualify me for a subscription???
It’s no wonder more and more people are cutting the cord on cable TV.
Cable has a business model for offering content that is completely antiquated, and entirely out of line with the direction of more a la carte offerings in a digital world.
I only cut a small piece of the cord…this time around…but unless I’m giving more choices and flexibility in content soon, as opposed to their traditional bundling…well, HBO isn’t the only habit I can break.