Live @ IBM Smarter Commerce Global Summit Madrid: Jose Luis-Iribarren On Social Network Diffusion
The strangest things happen when you find yourself walking out of an elevator (or, as they call it here in Europe, a “lift”) in hotels halfway around the world.
In my case, I stumbled upon an old friend this morning, Jose Luis-Iribarren, a former IBMer and now social networks innovation manager with the Institute of Knowledge Engineering here in Madrid.
Jose Luis spent 25 years at IBM, where he led the creation of the first official Web Site for an Olympic Games for Atlanta in 1996.
I also had the opportunity to hear firsthand some of his experiences in “pathfinding” the early digital marketing milieu, as well as some fascinating stories about his experiences helping manage the Web (including learning about the “Bento Box” effect in the 1998 Nagano Olympic Winter Games).
It was a far-ranging discussion about the cutting edge of digital marketing, and a great opportunity to renew the acquaintance of old friend.
And all because of the serendipity of an elevator, and the real-world network effect!
Written by turbotodd
May 24, 2012 at 1:10 pm
Posted in business analytics, conference, customer stories, ibm, ibm software, innovation, internet lore, olympics, social media, social network analysis, social networks, thought leaders, web experience