Live @ IBM Smarter Commerce Global Summit Madrid: IBM VP Maria Winans On Smarter Commerce Marketing
Scott Laningham and I spoke to a number of IBM execs, partners, and subject matter experts at the IBM Smarter Commerce Global Summit this week, one of whom has been a key driver for IBM’s events catering to business executives.
Maria Winans is a vice president with IBM Software’s Industry Solutions group, and spent countless hours leading a team that prepared for the Madrid Summit, among others.
Maria and her team are laser-focused on helping take IBM software solutions to market by industry, centering their energy on a number of key verticals, including the retail and banking industries, among others.
Maria discussed a number of important issues in our conversation, including the trend towards communicating more with the “line-of-business” customer set, and the requisite changes that that is driving in IBM’s go-to-market efforts.