Live @ IBM Smarter Commerce Global Summit Madrid: Steve Cowley On The Smarter Commerce Opportunity

IBM vice president Steve Cowley sits down with Scott and Todd at the IBM Smarter Commerce Global Summit in Madrid for a Q&A on all things Smarter Commerce, among other topics.

IBM vice president of worldwide sales, IBM Industry Solutions group, Steve Cowley, has worn a number of leadership hats at IBM, but most recently, he’s been busy helping make over the IBM Smarter Commerce play and help his global team take the Smarter Commerce solutions to market.

In his role, Steve is responsible for acquiring, growing and selling a portfolio of industry specific solutions to meet client’s needs in todays’ rapidly changing marketplace.  If you push him, he’ll also explain that he has a passion for Formula One racing

Previously, Steve was General Manager for IBM Central & Eastern Europe, Middle East and Africa, based in Dubai, where he was responsible for driving sales and helping clients to maximize their IT investments across the region.

Responsible for all of IBM’s business with some one hundred countries from the Czech Republic to Russia, all Africa and the Middle East, the CEEMEA region was at the heart of IBM’s Growth Markets strategy.

Scott and I queried Steve about a number of topics, including the evolution of the Smarter Commerce opportunity, what’s going on IBM’s growth markets, and the need for increased focus on enterprise mobile computing.