Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Live @ IBM Smarter Commerce Global Summit Madrid: A Q&A With Mobile Startup Deja Mi CEO Justin Miller

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The great thing about IBM events — other than the food and the building locations out in the middle of nowhere — are the exceptional people you meet.

Scott Laningham and I have been milling about, keeping an eye out for “smarter” folks (smarter than us, anyway) to chat with here in Madrid, and we found one in the form of one of our partners right here on the ground: Raleigh, NC-based Deja Mi, whose co-founder and CEO, Justin Miller, is here helping promote his mobile photo geolocation service as another way of conducting “Smarter Commerce.”

If you haven’t seen or heard of Deja Mi yet, believe me, you will.  As Justin expressed it, they’re a mashup of one part Foursquare and one part Instagram — yeah, that little smartphone picture company Facebook just picked up for a cool billion dollars (You remember that line from “The Social Network,” where Napster co-founder Sean Parker tells Mark Zuckerberg that it’s a billion dollars, not a million, that’s cool!?)

Anyhow, Deja Mi takes the smartphone photography app one step further.

Let me set the scene: You’re in a location, your smartphone knows where you are, Deja Mi knows where you are, and suddenly, a shared experience in the real world becomes a shared experience through a photostream.

As I indicated to Justin in our interview and as the light bulbs went off (I’m slow that way, so sometimes it takes me awhile), Deja Mi is word of mouth being replaced by “picture of mouth.”

Or was that “word of eye?”

In any case, download it at the Apple App store or Google’s Play store to a mobile near you soon.

You don’t want to be the last one on this particular mobile phone bandwagon!

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