What’s Your Mobile Use Case?
We’re only a week away from the start of the IBM Smarter Commerce Global Summit in Madrid.
So I found it interesting that Nielsen would release these “hard numbers”
about how consumers like to use their smartphones, particularly when it comes to shopping.
Here’s what I see in the data: Couponing is mainly for groceries and clothes, and its geeks who use QR codes (*I* am something of a geek, and even *I* haven’t used QR codes…at least, not yet).
If you’re looking for electronics, you’re likely to read reviews via your smartphone, because you don’t want to be the only idiot who bought the thing who didn’t check out what Joe the Plumber (err, the Coder) had to say about the item before they bought it.
I have a plane to catch, but I’ll be pondering this Nielsen data as I check in to find the status of my flight…on my LG dumb phone.