Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

A Billion Angry Birds Served…And Counting

with one comment

Remember that scene from the movie “The Social Network,” the one where Sean Parker is advising Facebook co-founder Eduardo Saverin over cocktails?

It goes something like this:

Sean Parker: You don’t even know what the thing is yet. How big it can get, how far it can go. This is no time to take your chips down. A million dollars isn’t cool, you know what’s cool?

Eduardo Saverin: You??

Eduardo Saverin: (As the scene shifts back to the deposition room): A billion dollars!

With the looming Facebook IPO, it seems that Parker was off only by a factor of 100, but a minor detail.

Well, it appears Facebook is not the only one reaching the upper echelons of the Internet stratosphere.

Overnight, TechCrunch reported that in Rovio’s newsletter this week, the company announced its own revenues had increased by more than tenfold in 2011, and that its “Angry Birds” gaming phenom had passed the one billion download mark.

I can see the big Angry Birds McDonald sign in the sky now, over 1 billion Angry Birds served!

What’s probably less well known is that Rovio has turned into a merchandising juggernaut, selling Angry Birds-stamped merchandise ranging from T-shirts to pencil eraser sets (of which I am now the proud owner of 2 — assembly required!).

Some 30 percent of all Rovio revenues came in last year via its massive merchandising efforts.

Could an Angry Birds movie be next? Well, perhaps not an entire movie, but certainly a spoof that pretends to be directed by Hollywood action auteur Michael Bay:

Such drama!

Of course, with all those “Angry Birds” game editions replicating like rabbits, you’re soon going to require a super-duper-bird-throwing-handheld-supercomputer to be able to keep up with all those pigs running around.

Good thing Apple’s allegedly now set to deliver a new version of the iPhone in September (this according to Apple Insider, although no details of the new iPhone have yet been released.)

One can only hope for some hopped up “Angry Birds”-optimized iPhone DRAM!

One Response

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  1. i don’t really like games, but angry birds is an exception

    Angry Birds

    June 27, 2012 at 3:45 pm


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