Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Having Impact

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It’s the end of a long Friday, and you’re sitting there thinking to yourself, “Hmm, what in the world am I going to be doing starting on Sunday, April 29th?!!”

I’m from headquarters and I’m here to help.

If you’re a business or technology leader trying to understand and keep up with the insane amount of change going on in our industry, my recommendation is you hop on a plane and head out to attend the IBM Impact 2012 Global Conference from April 29-May 4.

No, it’s NOT “The Hangover,” thank goodness — neither part one nor part deux — but what it IS is an opportunity to mix it up with your peers and to hear from some of our industry’s key thought leaders.

Let’s start with the keynotes: Author of the acclaimed Steve Jobs biography entitled Steve Jobs, as well as president and CEO of the Aspen Institute, Walter Isaacson, will be a featured speaker this year. Isaacson is a former correspondent and new media editor of Time magazine, who went on to serve as chairman and CEO of CNN from 2001-2003.

“Chic Geek” and 2011 audience favorite Katie Linendoll will also be making a return engagement to Impact. Katie is going to be leading the day 2 general session, as well as moderating a “Women’s Panel” later that Tuesday afternoon (May 1).

And if you’ve never heard from Jane McGonigal, creative director of Social Chocolate and a world-renowned designer of alternate reality games…well, prepare to have your mind blown. I’ve heard Jane at a couple of SXSW Interactives, and Jane’s view of the world is one you’ll want to look into.  She’s also the author of the New York Times bestseller, Reality is Broken.

And those are just the guest speakers.  You’ll also hear from a powerhouse cadre of IBM experts and executives, starting with senior veep Steve Mills. Also in attendance: Rod Smith, our VP emerging technologies…Marie Wieck, GM of the AIM organization…Bridget van Kralingen, senior veep of IBM Global Business Services…Jerry Cuomo, IBM Fellow and WebSphere veep…and a host of others.

But let’s not forget one of the most important aspects of Impact: The networking prowess of 9,000 tech and business leaders all under the same roof.  You can get started in the conversation well ahead of the event by following and contributing to the Impact Social Media Aggregator, and onsite, by visiting the “Impact Social Playground,” a new social hub that will provide enhanced social networking facilities for all attendees, Tweeps, bloggers, analysts, media, and Business Partners.

If you just want to follow along on Twitter, make sure you’re using the #IBMImpact hash tag.

developerWorks blogger and podcaster extraordinaire, Scott Laningham, will also be in attendance, along with yours truly, where we will be conducting live and recorded interviews throughout the event for “ImpactTV.”  So far, we have a committed lineup of the best and brightest…and then there’s Scott and I!

Here’s the link where it all starts for Impact 2012.

I, for one, can’t wait.  Last year was my first Impact, and I had more fun and talked to more cool people than a person has a right to.  And I learned more than I could keep in my head…but of course, that’s not saying much.

And iffen your boss is giving you a hard time about taking time out of your hectic schedule, we’ve even got that covered with our “5 Reasons to Attend Impact 2012.”

I hope to see you there, and if you can’t make it live and in person, be sure to keep an eye on ImpactTV from April 29 through May 4.

Oh yeah, did I forget to mention that the Goo Goo Dolls are playing???

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