Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for April 20th, 2012

Having Impact

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It’s the end of a long Friday, and you’re sitting there thinking to yourself, “Hmm, what in the world am I going to be doing starting on Sunday, April 29th?!!”

I’m from headquarters and I’m here to help.

If you’re a business or technology leader trying to understand and keep up with the insane amount of change going on in our industry, my recommendation is you hop on a plane and head out to attend the IBM Impact 2012 Global Conference from April 29-May 4.

No, it’s NOT “The Hangover,” thank goodness — neither part one nor part deux — but what it IS is an opportunity to mix it up with your peers and to hear from some of our industry’s key thought leaders.

Let’s start with the keynotes: Author of the acclaimed Steve Jobs biography entitled Steve Jobs, as well as president and CEO of the Aspen Institute, Walter Isaacson, will be a featured speaker this year. Isaacson is a former correspondent and new media editor of Time magazine, who went on to serve as chairman and CEO of CNN from 2001-2003.

“Chic Geek” and 2011 audience favorite Katie Linendoll will also be making a return engagement to Impact. Katie is going to be leading the day 2 general session, as well as moderating a “Women’s Panel” later that Tuesday afternoon (May 1).

And if you’ve never heard from Jane McGonigal, creative director of Social Chocolate and a world-renowned designer of alternate reality games…well, prepare to have your mind blown. I’ve heard Jane at a couple of SXSW Interactives, and Jane’s view of the world is one you’ll want to look into.  She’s also the author of the New York Times bestseller, Reality is Broken.

And those are just the guest speakers.  You’ll also hear from a powerhouse cadre of IBM experts and executives, starting with senior veep Steve Mills. Also in attendance: Rod Smith, our VP emerging technologies…Marie Wieck, GM of the AIM organization…Bridget van Kralingen, senior veep of IBM Global Business Services…Jerry Cuomo, IBM Fellow and WebSphere veep…and a host of others.

But let’s not forget one of the most important aspects of Impact: The networking prowess of 9,000 tech and business leaders all under the same roof.  You can get started in the conversation well ahead of the event by following and contributing to the Impact Social Media Aggregator, and onsite, by visiting the “Impact Social Playground,” a new social hub that will provide enhanced social networking facilities for all attendees, Tweeps, bloggers, analysts, media, and Business Partners.

If you just want to follow along on Twitter, make sure you’re using the #IBMImpact hash tag.

developerWorks blogger and podcaster extraordinaire, Scott Laningham, will also be in attendance, along with yours truly, where we will be conducting live and recorded interviews throughout the event for “ImpactTV.”  So far, we have a committed lineup of the best and brightest…and then there’s Scott and I!

Here’s the link where it all starts for Impact 2012.

I, for one, can’t wait.  Last year was my first Impact, and I had more fun and talked to more cool people than a person has a right to.  And I learned more than I could keep in my head…but of course, that’s not saying much.

And iffen your boss is giving you a hard time about taking time out of your hectic schedule, we’ve even got that covered with our “5 Reasons to Attend Impact 2012.”

I hope to see you there, and if you can’t make it live and in person, be sure to keep an eye on ImpactTV from April 29 through May 4.

Oh yeah, did I forget to mention that the Goo Goo Dolls are playing???

The Night They Drove Old Dixie Down…

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What a week.  I spent most of it either in meetings or on airplanes (save for that happy detour to Fenway Park, which still has a smile on my face).

Speaking of which, it’s April 20, 2012 — the official anniversary of the 100th year of Fenway’s existence.  Happy birthday to all my friends in Boston, and to people everywhere who adore Fenway Park — of which I now count myself a happy one.

FYI, for the hardcore Fenway fanatics, Sports Illustrated is offering up a very nice tome about the history of Fenway for $21.00 US.  You can find it here.

But boy, what a week otherwise.  The jokes about today being 4/20 aside (a point which many marketers are taking advantage of…for example, the Magnolia bio-documentary about Bob Marley, entitled simply “Marley,” is out today…And Austin is unveiling the new Willie Nelson statue today at 4:20 PM this afternoon.  Coincidence?)

You can read all about the marketing advantage being taken of on this date from none other than the Wall Street Journal.

No, I was more referring to the bummer news about Dick Clark and Levon Helm.  Helm, of course, was the drummer in Bob Dylan’s original backing band, “Levon and the Hawks,” before going on to co-found the band named, appropriately enough, “The Band.”

Helm died of throat cancer earlier this week, and in recent years had been most known for his “Midnight Rambles” at his studio in Woodstock, NY, which earned him three Grammys in recent years.  But of course, “The Band” fans remember classics like “The Night They Drove Old Dixie Down” and “Up On Cripple Creek.”

Bob Dylan had this to say about his old friend and former band-mate on his own website: “He was my bosom buddy friend to the end, one of the last true great spirits of my or any other generation. This is just so sad to talk about. I still can remember the first day I met him and the last day I saw him. We go back pretty far and had been through some trials together. I’m going to miss him, as I’m sure a whole lot of others will too.”

Surely we will.

But we’ll also miss Dick Clark, a radio and TV personality who’s “American Bandstand” helped grow generations of music fans, and helped launch or boost the careers of an endless stream of renowned musicians, ranging from first guest Elvis Presley (who used to sign my mom’s arm during his Louisiana Hayride performances!) to Smokey Robinson to the Talking Heads…the list of musical acts featured on “Bandstand” goes on and on and on.

And never mind us welcoming Dick Clark into our homes, and the subsequent New Year, every New Year’s Rockin’ Eve starting in 1972.

We’ll miss you both terribly, Dick and Levon.  May you both continue to find the musical beat in the Great Beyond.

How fitting, then, that the very same week, the friends who brought you some of the great hack attacks of the late 2000s, Anonymous, announce they’re putting together a social music platform, one that pulls up songs streaming from all around the Internet (including from the likes of YouTube), and lets anonymous users put them into playlists and share them — all while intending to shield the service from being shut down by lawsuits.

Ladies and germs, welcome to “Anontune.”  This short video (featured on Wired’s Web site) indicates it will focus on “information about the music.”

We’ll wait and see if Anontune makes it past the first “bridge,” but my read on the situation is that this move could revitalize Hilary Rosen’s career (CEO of the RIAA from 1998-2003, Rosen led the organization in its successful efforts to bring down Napster).

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