Impressions From SXSW Interactive 2012: Q&A With Mark McKinnon, Political Innovator…and The Most Interesting Man in the World!
When I realized I had a way to reach out to and speak with Austin’s-own “political innovator” Mark McKinnon, a former Bush media strategist and longtime political maverick, at SXSW Interactive 2012 I seized the opportunity.
Mark has been a familiar part of the American political landscape for several decades, having worked for causes, companies, and candidates ranging from 2008 Republican presidential candidate Senator John McCain, late former Texas Governor Ann Richards, Congressman Charlie Wilson, Lance Armstrong, Bono, and many others.
Most recently, McKinnon has served as Global Vice-Chairman of Hill & Knowlton Strategies, an international communications consultancy, and the President of Maverick Media. He is also co-founder of No Labels and serves on the Board of Advisors of Americans Elect, an organization whose stated goal is “to nominate a presidential ticket that answers directly to voters—not the political system.”
We spoke with Mark about a number of topics, not the least of which included his experiences working with Congressman Charlie Wilson, the role of social media in politics, and the opportunity Americans Elect has to alter the U.S. presidential election landscape.