Impressions From SXSW Interactive 2012: Q&A With Clover VP Mark Schulze On The Mobile Boom

Sometimes, you just have to look to the person standing in line next to you to spark up a vibrant conversation about one of the industry’s most vibrant topics, in this case what I’ll call the “mobile boom.”

There’s no question, mobile marketing was a topic on the minds of SXSW Interactive 2012 attendees, and the person standing in line with me to get our badges for SXSW Interactive 2012 was a perfect candidate to talk to us about it, Clover Network Inc. vice president of business development, Mark Schulze.

Mark is an interactive industry veteran, having held senior positions at IAC/Match.com, AOL, AltaVista. His company, Clover Network Inc., is working to bring smarter payments to the mobile commerce realm, a still hugely-undertapped market opportunity where the industry is witnessing increasing demand for easy-to-pay mobile payment schemes.

Mark talked about this, and the broad sweep of the mobile boom, in this discussion at the IBM Future of Social lounge at SXSW Interactive 2012.