Impressions From SXSW Interactive 2012: Q&A With Clover VP Mark Schulze On The Mobile Boom

Sometimes, you just have to look to the person standing in line next to you to spark up a vibrant conversation about one of the industry’s most vibrant topics, in this case what I’ll call the “mobile boom.”

There’s no question, mobile marketing was a topic on the minds of SXSW Interactive 2012 attendees, and the person standing in line with me to get our badges for SXSW Interactive 2012 was a perfect candidate to talk to us about it, Clover Network Inc. vice president of business development, Mark Schulze.

Mark is an interactive industry veteran, having held senior positions at IAC/Match.com, AOL, AltaVista. His company, Clover Network Inc., is working to bring smarter payments to the mobile commerce realm, a still hugely-undertapped market opportunity where the industry is witnessing increasing demand for easy-to-pay mobile payment schemes.

Mark talked about this, and the broad sweep of the mobile boom, in this discussion at the IBM Future of Social lounge at SXSW Interactive 2012.

Impressions From SXSW Interactive 2012: Q&A With Newsjacker Dead Head David Meerman Scott

Scott’s interviewed David Meerman Scott several times for developerWorks, but never on camera.  That changed at SXSW Interactive 2012.

If you’re not familiar with Scott’s work, you’re missing out on one of the early voices analyzing and detailing the opportunity presented by social media.  From The New Rules of Marketing & PR  to his latest book, Newsjacking, David Meerman Scott has been a consistent and practical voice in helping organizations large and small, as well as individuals, navigate the contours of the new and social media.

He talks about all that, and the marketing lessons he learned from the Grateful Dead, in our extended interview below.