Impressions From SXSW Interactive 2012: Digital Influence Group CEO Glenn Engler On Social Media In Regulated Industries
When you get the chance to a meet a true veteran of the digital marketing wars, it’s a real pleasure. Why? Because you’ve met a kindred spirit, a fellow warrior, someone who has seen the beast and lived to talk about it.
Glenn Engler, the CEO of Digital Influence Group, is one of those veterans. At “DIG,” Glenn oversees the agency’s strategic direction and operations and serves as senior advisor to established brands including IBM, Harvard Pilgrim Health Care, GE, and a host of other organizations.
Glenn’s also a participant in the social media, particularly with his informative podcast series, “Market Edge,” and his blog, “Random Patterns of Thoughts.” You can learn a lot about a person by the company he or she keeps, and by the people they hire, and at DIG, they’ve hired some of the best.
Glenn sat down with me in the IBM Future of Social Business lounge to talk specifically about social media in regulated industries, the subject of his panel and an arena rife with both opportunity and landmines.
Of course, turnabout is only fair play — Glenn grilled me about IBM and social business on “Market Edge” in October of last year.
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