Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

IBM SmartCamp Finalist Profile: Palmap — Building Virtual Bridges, Online And Off

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Palmap's Dr. Ronald Zhang explains to the IBM SmartCamp Global Finals audience how Palmap's point of sale and indoor mapping technology will change the way people live and shop, not only in China but around the globe.

Dr. Ronald Zhang left his home city of Beijing to attend the University of Central Florida, and didn’t go back home for eight years.

When he returned, how found there were new buildings and roads and shopping malls, and he almost didn’t recognize the place, never mind couldn’t find his way around.

After catching the American entrepreneurial bug during his time in the States, along with his PhD, Dr. Zhang concluded that what was missing in the GPS, location-based services market was the inside out view.

Google Streetview and Keyhole had captured the outside in view, but Dr. Zhang explains that people spend 90% of their time indoors — at shopping malls, restaurants, and the like.  Where was the data feed for them?

And that’s how Palmap came to be founded, a Shanghai-located company now with offices also in Beijing and Xi’an.

Though American entrepreneurialism may seem to be far removed from the Confucian approach to orderly development in the East, that’s precisely what drew Dr. Zhang to the U.S. “With American entrepreneurs, there are no rules, boundaries, you can just go mad and crazy, and only be limited by your imagination. More and more, that’s what’s happening in China, but here (in the U.S.), there’s a spirit that we want to bring back to China.”

Dr. Zhang went on to explain such people “don’t necessarily make revenue yet” but that “they have services that can change the world and make life better.”

His idea for Palmap started around the time the iPhone was released, and he explained that “the Internet changed everything in China, and those technologies are implemented by people like us. So that’s my dream, to do something with my own mind.”

Zhang’s ultimate vision with Palmap is to bridge the divide between click-n-mortar and brick-n-mortar, or as he explained it, “online to offline.”

Between those two endpoints — and not unlike his transcendence of two very different worlds, the U.S. and China — Dr. Zhang and his team plan on making a lot of people happy…and then, and perhaps only then, will the money follow.

Written by turbotodd

February 2, 2012 at 1:16 am

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