Live @ Lotusphere 2012: Lotus Market Researchers On The Social Business Market Opportunity

Whew.  Well, I seem to have scooted out of Orlando JUST in time.  As my JetBlue flight was careening down the runway prepared to take off for Austin, I was able to see the massive Boeing 747 that is Air Force One parked just across the tarmac.  Apparently, President Obama was in town to talk tourism at the Magic Kingdom.

But I didn’t leave before I had the opportunity to interview key IBM Collaboration Solutions market researcher, Carol Galvin, and senior consulting strategist, Catherine Lord, on the business opportunity and market landscape around social business.

If you’re trying to get a better understanding of “where’s the beef” around the social business opportunity, this is a great place to start. Let me just share one whopper of a sound byte that should capture your attention: The social business market opportunity is expected to reach $99 billion by 2015!

A special thanks to Scott Laningham, my remote videocaster-in-chief, who stopped working on his skateboarding bulldog videos long enough to help produce this video via Skype from Dolphin Studio 8004 (better known as my hotel room).