Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Live @ Lotusphere 2012: Day One Announcements – The Setup

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It’s become self-evident the profound effect social media and networking have had on society and culture: The Arab Spring, the Japanese earthquake, the World Cup, even the tragic sinking of Costa Concordia over the weekend.

What’s new, however, and has gone largely unnoticed, is how this shift is causing a ripple effect in the business world.  Though many companies are focused on building out their own in-house social networks, the real opportunity will be for those who can gain real-time intelligence on the data being generated within those communities and to use that information to be more competitive in their markets.

Here’s some facts:

  • With more than 800 million Facebook users and 200 Million Tweets a day, the growing popularity of social networking has also created a social savvy workforce.
  • IBM’s 2011 CIO Survey of 3,000 global leaders indicated that more than 55% of companies identified social networking as having a strategic significance to their company’s growth.
  • Forrester Research estimates that market opportunity for social software is expected to exceed $6 billion by 2016, an increase of 60% annually from 2010.

This shift of consumer to business networking, also known as “social business,” has become the next big challenge for organizations who are looking to more quickly adopt these skills into their businesses to better reach clients and suppliers, while swiftly gaining insight on the data being created in these networks.

The winners in this challenge will be able to react more swiftly to customer trends, and to out-innovate competitors.

IBM is unveiling this week new social business software and services that bring together the power of analytics and flexible delivery models such as cloud computing and mobile devices.

More to come very shortly…


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