Turbotodd

Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for January 6th, 2012

If I Die…Please Leave A Message

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File this one under the “Things To Do Before I Die” category.

If I Die, the new Facebook app for when you're prepared to send the very best -- and the very last.

There’s a new website where you can leave a message that will only be published after you die.

Seriously.

“If I die” is the name of it, and no, I didn’t find out about it because someone who was dead left me a message.

This is just one of those Web phenomena where you can’t decide A) Why didn’t I think of that? or B) What WERE they thinking?!

Here’s how it works: You install the “if I die” Facebook app on Facebook, with all the concordant permissions to use your data (including, presumably, longgg after you’re gone).

Then, you create a video or text message (I’m thinking video.  If you’re going to have to deal with me after I’m dead, I want you to see my once living visage live and in the flesh!).

Then, you must choose three trustees among your friends, who also presumably will confirm A) That you kicked the bucket and B) Will validate your “if I die” message so it can be made public.

But the best part of the Web site was the campaign they ran to get people to sign up for the App. Apparently, the hesitancy wasn’t that people were worried about their privacy after they were gone (although it’s inevitable Facebook will change their privacy policy AGAIN long after I’m gone).

No, it’s that nobody wants to believe or think about the fact that someday, when they least expect it, they’re going to die.

So the campaign used the API of popular location-based services like foursquare and Gowalla to identify still real, living breathing humans when they checked into a place, and then called to the place of the check-in to ask if they could speak to the person who checked in so they could explain that someday they were going to die, and that they really ought to think about leaving a message well in advance of said inevitable demise using this nifty new Facebook app.

Wow, who would have thought that the campaign to drive adopters of the app could be any creepier than the app itself??  Is there some kind of new “Do Not Die” list so I can be spared such interruptions when I’m simply trying to get a Double Latte at the Starbucks?!?

You can watch the video below to learn more.  Me, I’m off to start my death preparations in a more old school manner: making out my ‘bucket list!’

Written by turbotodd

January 6, 2012 at 9:21 pm

Kicking Off The 2012 PGA Tour

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Today has to be one of my most favorite days of the year.

The par 73, 7,411-yard Plantation Course in Kapalua, Hawaii, is the course of the champions, site of the PGA TOUR Hyundai Tournament of Champions starting today and featuring an elite field of previous year's PGA TOUR winners.

And not because it was the day that New Mexico was admitted into the U.S. As the 47th state, although that’s pretty cool, too.

No, it’s the start of golf season.

If you harken back to an earlier blog post, I didn’t have to wait too long at all, huh.

To be precise, it’s the start of the 2012 PGA Tour.

Golf fans everywhere are ready, I think.  Tiger finished off his own year for a victory, sure, but it was Bill Haas who took the Fed Ex Cup for 2011.

But now it’s a whole ‘nother year, and it’s anybody’s guess who’s year it’s going to be.

There’s a nice mix of 20-something flat bellys, 30-something seasoned golfers, and 40-something veterans, and as 2011 demonstrated, a member in any one of those groups can take any given tournament.

As for my own golf game, I laid off a bit last summer and even some early winter, but I found myself in Golfsmith this Christmas looking for a present for my father, when I wandered into the “pre-owned” section, where I found a nice set of Mizuno used MX-25 irons on sale.

I’ve always heard great things about Mizuno, but had never owned any, so I went out to the range and after a few swings had fallen in love.

Ah, why NOT treat myself to a Christmas present.  It’s the holidays, right?

So I’ve played with them a few times now, including with my father on his home course, the Denton Country Club — not exactly a simple track, certainly not short, and with bent grass greens that most courses only pray for.

As with most golf games, it’s the short irons (and short game in general) that weaken first after a layoff, because those shots are typically all about touch.

The longer irons (the set was 3 through PW) are just…well, you know how it is when you hit a sweet shot right in the center of the club. But, Mizuno forged clubs are a lot less forgiving than your Callaways or your Titleists.

Sweet spot shots are key, and so the fundamentals (head down!  smooth swing!) become that much more critical, because there’s just not a lot of forgiveness.

But like I said, when you hit that near perfect shot…well, let’s just say you start beaming a smile, like you just got away with something, especially when it strikes the green in the general vicinity of where you actually wanted to hit it. We golfers live for those shots.

And that’s the part of golf that I think is so easy to forget. At the end of the day, golf is a target game. Some think it a distance game, and while distance is also important, the closer you are to the target, so the theory goes, the less strokes you can expect to get it into the hole.

So, the closer you can get to the hole on the green in that all important regulation stroke, the better chance of a lower score.  So, distance is key, but accuracy is critical.

I’m hovering right around a 16 at the moment, but my goal is to be back down to a 12 (or less) by the end of the year.  I’ll keep you posted.

But in the meantime, check out some of the PGA Tour’s Hyundai Tour of Champions. Kapalua is a beautiful track, and the wind there on the Plantation Course could be the great equalizer this weekend.

Written by turbotodd

January 6, 2012 at 3:50 pm

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