AutoTrader.Com Pulls Into The Passing Lane
In the market for a car?
Well, IBM announced today that AutoTrader.com, one of the leaders in the online automotive marketplace, is now using IBM technology for smarter commerce as part of its electronic sales order system to simply and accelerate the ordering experience for its dealer and manufacturer customers.
IBM’s Smarter Commerce software makes it easier and faster for AutoTrader’s clients — auto dealers and manufacturers — to promote their vehicles to consumers.
It enables these clients to improve how they sell their cars through AutoTrader.com by simplifying the process to select promotions and configure, capture and complete orders for AutoTrader’s advertising programs.
“Providing access to leading-edge applications of information and technology are core to providing the best online automotive shopping experience,” said Gib Finley, director, Business Applications, at AutoTrader.com. “IBM delivered innovative ordering technology that make it as easy as possible for our clients to do business with us.”
AutoTrader.com is using IBM’s Sterling Commerce Configure, Price, Quote software to simplify the configuration and capture of orders for its advertising solutions.
The software integrates easily with AutoTrader.com home-grown applications to provide customers with easier, more efficient ways of ordering cars online.
It also guides a car dealership on how to quickly and easily put together an advertisement that best flaunts the dealerships’ new, used or pre-owned vehicles for sale — then helps that dealership select the best package to most effectively reach its prospective customers through context-sensitive capabilities.
AutoTrader.com IT delivered its Electronic Sales Order System (ESO) as a component of the company’s overall business strategy to dramatically improve the way people research, locate and advertise vehicles.
With Smarter Commerce, the company has been recognized for its use of service-oriented architecture (SOA), master data management, sales catalog, order configuration, information management and real-time business intelligence.
In fact, AutoTrader.com was named to the 2010 InformationWeek 500 (InformationWeek‘s annual listing of the nation’s most innovative users of business technology) for its work developing ESO.