Ruminations on tech, the digital media, and some golf thrown in for good measure.

Live @ Lotusphere 2011: Social Business Announcements

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Well, we’re about halfway through day two (including Partner Day) of Lotusphere 2011…that is, if you don’tinclude the parties.

Late in the morning, we made a couple of substantial press announcements that bear mentioning here in the Turbo blog.

First, we announced a new initative to help organizations become social businesses with the broadest support for smart phones and cloud delivery models.

Whether accessing applications on premise, from a mobile device, or in the cloud, social businesses of all sizes need to communicate and collaborate on the fly across a global network of clients, partners and employees.

To fully enable a social business, IBM is announcing:

  • New software to help organizations socially enable their business processes using the most successful mobile devices, including tablets, such as RIM’s BlackBerry and PlayBook, iPad, iPhone, Google Android, and Nokia devices
  • New software and services to help businesses embrace the social business models through cloud computing, including a technology preview of IBM’s cloud-based office productivity suite
  • The plans for the next release of IBM’s social software portfolio to enable social business, including a social business framework for software developers.

This is all due to a major shift occurring in the enterprise, the adoption of social software that is rapidly becoming a vital business tool which is enabling organizations to transform virtually every part of their business operations fro marketing, customer service and sales, to product development and human resources.

Social business offers the world of possibility that occurs when all of the energy and opportunities that have been generated around consumer models, such as Facebook and Twitter, are focused, and brought to bear on business challenges.

According to IBM’s 2010 CEO Study, 57 percent of companies who have invested in social business tools have outperformed their peers citing collaboration as having a direct impact on their organization’s growth.

In fact, social business software is rapidly gaining momentum in the enterprise. The market for worldwide social platforms is expected to increase by 33 percent in 2011 to $630 million, and triple to $1.863 billion by 2014.

IBM is also introducing a new licensing model for customers eager to embrace cloud computing. With Domino Utility Server for LotusLive, customers can now shift, develop and deploy collaborative applications onto the IBM Cloud, complementing their use of LotusLive Notes.

Accessible from IBM Lotus Notes and other client interfaces, Domino Utility Server for LotusLive provides flexible licensing and deployment options from the IBM cloud or other cloud providers, and will be available in the first half of 2011 for cloud or on-premise use.

To continue the dialog around social business, IBM will host a Web-based Social Business Jam from February 8-11, 2011, where thousands of leaders from around the world will pool their knowledge and experiences to examine the next generation of business.

Social Business Jam participants will cooperatively explore the value of social technology in business, its challenges, and the management system required to drive a social transformation resulting in a blueprint for organizations to help them become a social business.

Visit here to obtain more information, product images, pictures from Lotusphere.

Meanwhile, keep an eye on the Lotusphere Livestream — if we can wrangle away the alligator that was chewing on our Ethernet connection, we’ll be back up and webcasting live around 2 PM EST.

Written by turbotodd

January 31, 2011 at 6:26 pm

One Response

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  1. […] This post was mentioned on Twitter by Todd Watson, IBMSystemsMagazine. IBMSystemsMagazine said: RT @turbotodd: Turbo Live@Lotusphere Post: Key First Day Social Business Announcements #ls11 #lotusphere #turbotodd http://bit.ly/eBsdZS #fb […]

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