Ruminations on tech, the digital media, and some golf thrown in for good measure.

Archive for January 20th, 2011

What’s Big And Yellow And Lands Every January In Florida

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If it’s January, you know what time of year it is, at least ’round these parts.

It’s time for….Lotusphere 2011!

Last year was my first foray to Lotusphere, but as I surmised then, hopefully not my last.

And so now I’m getting excited that January 30th is just around the corner (that’s only 10 days away!)

I’ve been participating in a number of team and planning calls around our communications and marketing efforts for Lotusphere 2011, and again also getting very excited about the caliber of speakers, thought leaders, and subject matter experts who will be in attendance.

If you’re planning on attending, or even if you’re not, you can use this page as a conduit to a number of the other key resources relevant leading into, during, and even after the event.

This year, I’ll be once again joined by my partner-in-crime, developerWorks’ own Scott Laningham, where I’ll be blogging some of the general sessions and also doing some live and on-demand interviews of IBM executives, business partners, and perhaps even some random strangers from off the street.

You’ll be hearing a lot about social business coming out of this year’s event, a drumbeat that began at the Lotus social business kickoff events held in NYC and around the globe last September.

To keep up with all the action, I would recommend you utilize this IBM Lotusphere 2011 Social Media site, which will help you follow any variety of voices emerging from and around Lotusphere 2011.

Also, as mentioned in a prior post, there’s our first-ever IBM Social Business Industries Symposium, where line-of-business execs and their ilk will come together to learn about social business opportunities and challenges.

(Word has it that Wired editor Chris Anderson will also be in attendance.  Click here to read my interview with Chris Anderson from 2007.)

So, you say, that’s all great and stuff, but I’m ready to get going sooner rather than later, and I want to participate even if I can’t attend in person.

Well, I don’t know what to tell you, there, kimosabe.  I guess I could throw out some red meat coverage from last year’s L’sphere, to whet your appetite.

But I could also point you to points beyond.  In February, IBM is going to be hosting its first ever “IBM Social Business Jam.”

THERE’s your opportunity to have your voice heard and to help shape the social business discussion moving forward.

This is going to be a web-based event from February 8-11, 2011, one that transpires in this, IBM’s centennial year, and which is going to provide an opportunity for thousands of leaders from around the world to pool their knowledge and experiences to examine the next generation of business.

Lest you think getting your jam on won’t be a good use of yours or IBM’s time, “jamming” is the means by which IBMers reinvented their corporate values in the early 2000s, and also how we initially developed the investment ideas (smarter cities, electricity, etc.) that later made up the core of the IBM Smarter Planet initiative.

So, be a part of history and come jam with us in February.

And, be a part once again of that which is big and yellow and lands in Orlando and come see us at Lotusphere 2011!

Written by turbotodd

January 20, 2011 at 7:28 pm

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