Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

IT Budgets, Rex Ryan, and Vegas Sports Books

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Okay, I went back and checked my NFL playoff picks for the weekend (see my last post).

Three out of four ain’t bad, and who would have thunk the New York Jets were going to beat the New England Patriots, especially after the season Tom Brady has had.

But kudos to Mark Sanchez, Rex Ryan, and the entire Jets organization — that was a helluva win and in Foxborough no less (New England’s home turf).

After watching “60 Minutes” last night and the story on sports betting guru Billy Walters, however, I don’t think I’m quite ready to start making book at $200K+ a game!

As to spending on IT in the small- and medium-sized business market, IBM just completed a global study of more than 2,000 midsize companies representing more than 20 countries.

The verdict? More than half of midsize companies are planning to increase their IT budgets over the next 12 to 18 months.

The study, entitled “Inside the Midmarket: A 2011 Perspective,” found that 70% of midsize companies were actively pursuing analytics technology to better understand their customers, make better decisions, and become more efficient.

No shocker, the study also shows growing adoption of cloud computing among midsize firms, with two-thirds either planning or currently deploying cloud-based technologies to improve IT systems management while lowering costs.

Midsize firms are balancing their IT spending across cost reduction and efficiency, customers, innovation, and growth.

A few other choice tidbits:

  • Security (63%), customer relationship management (62%) and analytics / information management (59%) were cited as their “Most Critical IT Priorities.”
  • 75% plan to upgrade their core IT systems to improve performance, security and reliability.
  • Top expected benefits from cloud computing include cost reduction, better manageability of IT, improved system redundancy and availability.
  • Top barriers to IT adoption cited were cost, difficulty in acquiring and deploying technology solutions, and lack of IT skills and resources.

These observations suggest a far cry from a similar survey from nearly two years back, when the conversation was dominated by cost-cutting and efficiencies, rather than business expansion and gaining greater insight.

Observed Andy Monshaw, general manager of the IBM Midmarket group, “The survey findings show that midsize firms are tackling a new set of opportunities to advance their role as engines of economic growth.”

Visit here to download the full study and learn more.

Written by turbotodd

January 17, 2011 at 7:42 pm

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