Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Shop ‘Til You Drop

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Well, holiday season e-shoppers, it’s about that time of year.

Uncle Santa Dot Com is preparing his workshop for the coming holiday cyber home invasion, and word on the sled is that folks aren’t even going to bother waiting until Black Friday this year.

No, the e-shopping madness is going to kick into full gear Thanksgiving day this year.

To heck with the fam, to heck with the football…to get a head start on all things holiday shopping goodness, this year, to get ahead of the maddening crowds, you’re going to have to put aside the cranberry and run like crazy through those virtual doors.

But let’s take a step back and see what else they’re saying about the coming holiday shopping season, online and off.

Emarketer released their recent holiday online sales projections, estimating they would reach $38.5B (excluding travel) in 2010, which is up 14.3% from $33.7B last year.

The even better news here is that should this estimate prove out, it would be the second straight year of double-digit growth after online sales plunged 7.9% during the Great Recession Grinch’s 2008 holiday season.

holiday season sales will reach $38.5 billion (excluding travel) in 2010, up 14.3% over 2009. This will be the second straight year of double-digit growth after online sales plunged 7.9% during the 2008 holiday season.

Me, I’ve been doing a little pre-Thanksgiving screen shot shopping.  Here’s a few of the wares I sampled:

Best Buy: Offering free shipping for "hundreds of thousands of items."

 

 

 

 

 

 

 

For Amazon.Com, Black Friday is now an everyday affair.  A quick glance at their “Black Friday” page delivered the following message:

Amazon Black Friday Deals: "You shouldn't have to stand in a long line to get a great deal."

 

 

 

 

 

 

 

 

I would have to agree. I hate standing in any kind of line, no matter what’s in store on the other side.

Of course, at IBM customer Wal-Mart, that may not be an option, and their Website clearly gives advanced warning:

Wal-Mart: Friday @ 5 A.M, "Our Biggest Event of the Year"

 

 

 

 

 

 

And then there’s our new favorite click and mortar retailer, Apple, which is also giving off some advanced signals on coming deals:

Apple: "Wrap it up this Friday" with a one-day shopping event at Apple.com

 

 

 

 

 

 

 

 

The graphic explains that this Friday “You’ll find dozens of great iPad, iPod, and Mac gifts for everyone on your list.”

Will I find a new 11″ MacBook Air under my pillow?  Will I, huh, Santa, will I???”

Of course, at this time of year, the hardest part is often getting creative and trying to figure out not only what the best deals are, but what to buy and for whom.

Don’t worry, The New York Times has your back with its “2010 Holiday Gift Guide.”

For the geek in you (or your family), CNET’s got its own gift guide. I can attest after thumbing through it quickly that they make some solid (and cost effective) recommendations.

Ultimately, though, you know you’re just going to have to get out there on that computer, brave the maddening site traffic increases, and elbow your way into the e-shopping realm of Black Friday and beyond like anybody else.

I wish you a rock steady Internet connection and many hearty “Submit” buttons.

Written by turbotodd

November 23, 2010 at 3:28 pm

Posted in holiday shopping

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