Information on Demand 2010, Opening Session Keynote: Gain Insight, Optimize Results
At this morning’s opening keynote session of the IBM Information on Agenda 2010 event, Robert Leblanc immediately got down to the business at hand: Telling organizations everywhere the basic rules of the road on how to work towards establishing their own effective Information Agenda.
With Blue Man Group-ish performance troup Cobu first setting the agenda for the conference with a beat all its own, Leblanc answered in turn and explained the conference theme: “Gain Insight, Optimize Results.”
Leblanc is the Senior Vice President, Middleware Software, for the IBM Software business, and opened his comments by citing from the IBM 2010 Global CEO Study, which had three key findings in terms of what CEOs are looking for these days: 1) Embody creative leadership; 2) Reinvent customer relationships; and 3) Build operating dexterity.
Leblanc posed a few key questions to set the stage: How do I share information in more of a two-way manner with my clients? How can I modify my products and services to better serve clients? How can I draw insight from the organization that is specialized to the client set I’m going after?
In other words, information management professionals, CEOs need your help!
A quick sound byte, related Leblanc: There will be 44X as much data and content over the coming decade, from 800K petabytes in 2009, to 35 zettabytes in 2020.
Yet people are starved for the right info and insight. More sound bytes:
- 1 in 3 make critical decisions without the information they need.
- 1 in 2 don’t have access to the information they need to do their jobs.
Clearly, there’s a gap between information and outcomes.
That’s partially due to the Information Explosion, wherein organizations haven’t aligned their information needs with their business processes, or determined how to make the right information available when and wherever it’s needed throughout the organization.
In short, how to get to one version of the truth.
After being joined by customers CenterPoint Energy and Visa, who explained how their own organizations are using an IBM Information Agenda to get the right information to the right people when and wherever they need it, Leblanc summarized the roadmap for establishing your own Information Agenda.
First, he said, you need to plan an information agenda that aligns with your business decisions. Second, you need to master your information to ensure it is accurate, relevant, and governed (and with a nod to increasing governance and regulatory requirements around the globe).
And finally, you must work to apply business analytics to anticipate and shape business outcomes, because increasingly, information is going to come from everywhere, requiring a response characteristic of radical flexibility and extreme scalability.
Leblanc summarized that no matter where in the organization you sit — C-Suite, Business Analystcs, Executive — you can take the lead on mapping out and setting your own information agenda.