Ruminations on tech, the digital media, and some golf thrown in for good measure.

Closed Coremetrics Deal To Provide IBM Customers Smarter Web Metrics

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IBM announced today it had closed its acquisition of San Mateo, CA-based Coremetrics, a leader in Web analytics.

This acquisition will extend IBM’s business analytics capabilities by enabling organizations to gain real-time insight into consumer interactions.

It will also enhance IBM’s ability to help businesses rapidly gain intelligence into social networks and online media sources through a cloud-based delivery model, and to use this insight to create smarter, more effective marketing campaigns.

Smart marketers inside IBM are already looking at ways we can leverage this exciting new capability on IBM’s own behalf, and Coremetrics already has over 2,100 customers already leveraging their unique Web analytics capabilities across a wide range of industries.

These industries run the gamut, ranging from retail to financial services to media and publishing to travel and hospitality to education.  Current Coremetrics customers include companies like Holiday Inn, PETCO, 1-800 Flowers, Office Depot, Victoria’s Secret, and Virgin Atlantic Airways.


Coremetrics: Providing Real-Time Social Media Intelligence

Coremetrics offerings can provide real time intelligence on what consumers are saying about the products and services being offered to them and allow clients to make fact-based, accurate decisions on marketing expenditures. As a result, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where consumers interact with their brands. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.

Coremetrics offerings are a new addition to IBM’s business analytics portfolio, with the web analytics capabilities clients need to help understand the shopping habits, likes and dislikes of their customers.

In addition, Coremetrics’ software complements IBM’s existing software and services portfolio of offerings from WebSphere, information management and business analytics and optimization.

Coremetrics’ capabilities will help businesses empower their marketing professionals to automate and optimize their marketing processes and create the greatest possible return on their marketing expenditures.

Consistent with IBM’s software strategy, IBM will continue to support and enhance Coremetrics’ technologies and clients while allowing them to take advantage of the broader IBM portfolio.

Joe Davis, CEO of Coremetrics, had this to say about the closing of the deal: "IBM and Coremetrics can help businesses rapidly gain intelligence into social networks and online media sources through a software as a service (SaaS) delivery model and incorporate this insight into their business processes to create smarter, more effective marketing campaigns.”

"Together, we can develop powerful new business analytics solutions, delivering a single source of information about every aspect of your online business — every customer, transaction, product, channel and supplier — to measure the effectiveness of marketing campaigns and drive measurable business results. Further, we deliver on-the-go access to real-time analytics and performance data on all major smart mobile devices, including iPhone, iPad, BlackBerry and Android."

Coremetrics: Smarter, Faster Web Marketing Via The Cloud

Since 2006, IBM and Coremetrics have partnered to deliver a leading cross-channel business analytics solution specifically for use with IBM WebSphere Commerce software. 

Coremetrics for IBM WebSphere Commerce was designed to provide business managers with a clear view of their web sites, and to automatically create targeted marketing campaigns based on visitor behavior directly within the WebSphere Commerce solution.

Today’s announcement builds on this shared history and positions IBM to expand its analytics strategy, which includes a range of offerings available throughout IBM’s Software Group as well as the IBM Business Analytics and Optimization Consulting organization — a team of 5,000 consultants and a network of analytics solution centers, backed by an overall investment of more than $11 billion in acquisitions in the last five years.

The acquisition builds on a successful collaboration between Coremetrics and IBM around WebSphere Portal products.  Coremetrics will deliver integrated analytics within WebSphere Portal while also incorporating offline information. This will enable clients to take advantage of Coremetrics’ complete suite of analytics and marketing applications and services.

This acquisition also expands IBM’s portfolio of cloud computing services that offer a wide range of security-rich, cost-efficient technology resources over the Web, which can be integrated with clients’ on-premise systems.

Consistent with IBM’s software strategy, IBM will continue to support and enhance Coremetrics’ technologies and clients while allowing them to take advantage of the broader IBM portfolio. 

Coremetrics’ approximately 230 employees will join the IBM Software Group which has acquired more than 55 companies since 2003.

Written by turbotodd

August 2, 2010 at 10:42 pm

One Response

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  1. web marketing would be the next trend in advertising. there are millions of potential costumers on the internet ;~`

    Fire Surround

    December 4, 2010 at 2:12 am

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