Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Flipping Out Over Flipboard

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If you’ve ever spoken to a computer voice over the phone and had it respond, there’s a good chance you were speaking to an underlying technology developed by former TellMe founder Mike McCue.

McCue sold that company to Microsoft for around $800M a few years back, and stuck around long enough to help integrate his company into Redmond.

But you can’t keep a good serial entrepreneur down, and McCue is back, this time with a very cool social magazine for the iPad (and other platforms to come?) called Flipboard.

If you want to get the full overview, Robert Scoble interviews McCue here.

My interpretation of the elevator pitch and based on my experience having downloaded the app just this very morning: Flipboard is a very elegant iPad social aggregator with stunning, dynamic presentation that seem to be driven by some interesting heuristics and algorithms on the back-end that helps cater and present content to your interests.

Or something along those lines.

But I don’t want to hurt my head thinking too much about the “back end.”  For me, it’s a cool, easy, gorgeous and more interesting way to consume all that disparate firehose of social information that’s coming my way, as well as other, more established media from sources I consume on a regular basis.

Judging from the overnight zeitgeist, there’s already a crazy amount of buzz around Flipboard and talk of the onslaught already having brought down Flipboard’s servers.

Here’s hoping they bring them back up soon.

Written by turbotodd

July 21, 2010 at 2:30 pm

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