Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

IBM Leads Social Platform Software Market

with one comment

For those of you in the U.S., I hope you enjoyed the long holiday weekend.

For those you not in the U.S., I hope you enjoyed not having to hear from your U.S. colleagues yesterday!

I survived my trip back from Bangalore, but just barely.  The horrible weather in Houston (remnants of the minor Hurricane Alex) left me spending the night Friday at the Houston Intercontinental airport Hilton Garden Inn.

Thanks for the hospitality, Houston. 

It appears during my flight homeward that we made an announcement I wanted to be sure and pick up here in the Turbo blog, and that was the announcement that IDC has ranked IBM as the worldwide marketshare leader in the Social Platform market (and based on total software revenue in 2009).

Worldwide, the IDC report states that revenue for social platforms was $369.7 million, representing growthof more than 55 percent.

This is the first time that IDC has published a report on worldwide social platforms by revenue. 

According to IDC, social platforms emerged as one of the leading technology trends for organizations, based on the recognition that people –- customers, employees, business partners, and suppliers –- are looking for ways to more easily collaborate interact and share data. 

The report states that "social platforms are centered around, but not limited to, social networking applications that allow people to connect share, and interact on the Web around a common goal or interest."

IBM’s portfolio of social computing, mashups and Web 2.0 technologies, including blogs, communities, profiles, activities, shared bookmarks and more, can help organizations of all sizes work smarter, become more agile, and foster innovation.

IBM Lotus Connections

IBM Lotus Connections profiles feature helps workers find the people they need based on their expertise, projects and responsibilities.

IDC characterizes social platform software as "promoting transparent and authentic two-way dialogue that is open, synchronous, and unstructured." 

"Social software helps enterprises define their collaboration agenda," said Alistair Rennie, general manager, IBM Lotus Software. "The use of social software can transform the way people work increasing the speed of business."

According to the 2010 IBM CEO Study, 98 percent of CEOs need to restructure the way their organizations work. 5.3 hours is wasted per employee per week due to inefficient processes.

Two hours is spent per employee per day looking for the right information and expertise within an organization.  Social software can help alleviate this problem because it helps keep global work teams better connected and more able to deliver results.

We use these tools inside IBM to manage our own business, and I’m finding them to be extremely helpful in helping to try to bridge the big gaps that can occur between time, space, and people! 

By way of example, I run a weekly team call on Fridays that’s been in operation for over 4 years now.  I use my own Lotus Connections space for that call to manage all the assets related to the call, to email the extended participants info about the call, and even to help self-manage the access control. 

It’s a huge time saver and provides the necessary context and materials required for running the ongoing call.

Global Adoption of IBM’s Industry Leading Social Software

According to IDC, the social platforms market includes IBM Lotus Connections as well as the cloud based offering, LotusLive Connections

IBM Lotus Connections is software that empowers business professionals to develop, nurture and remain in contact with a network of their colleagues; respond quickly to business opportunities by calling upon expertise in their network; and discuss and refine new creative ideas with communities of coworkers, partners and customers.

LotusLive Connections is an innovative set of Web-based collaboration services combined with social networking capabilities. LotusLive Connections features include file sharing, business instant messaging, activity management and networking.

Over 35% of Fortune 100 companies have adopted IBM’s social software offerings.  IBM Lotus Connections clients include Berlitz International Inc., Sogeti, Digital China Holdings Limited, and Rheinmetall AG.

For more information about IBM social software, visit www.ibm.com/software/lotus.

In the meantime, listen to IBM’s (and Austin’s!) own director of marketing for Lotus, Kathy Mandelstein, expound on the virtues of social software in the video clip below:

Written by turbotodd

July 6, 2010 at 1:22 pm

One Response

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  1. Imagine what we would gain by reducing the 5.3 hr wasted per week per employee.

    Bilal Jaffery

    July 6, 2010 at 3:29 pm


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