Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

IBM To Acquire Coremetrics

with 2 comments

IBM announced its intent to acquire Coremetrics, a web analytics and marketing optimization firm headquartered in San Mateo, California, for an undisclosed sum.  Coremetrics solutions help companies measure and improve the effectiveness of online marketing programs. 

Companies are faced with an increasingly complex set of digital outlets to interact with customers, ranging from websites and mobile applications to e-mail and aggregator sites.  Businesses must continuously focus on enhancing the customer experience and respond quickly to the changing landscape to differentiate themselves in the global marketplace.

Results from the IBM 2010 CEO Study showed:

  • 88% of CEOs will focus on getting closer to their customers in next 5 years

  • 82% of CEOs want to better understand customer needs

  • 85% of CEOs require more visibility into their businesses

70 percent of a consumer’s first interaction with a product or service takes place online. 

IBM and Coremetrics will combine to deliver broader cross-channel marketing and customer experience solutions to help marketing professionals achieve business agility.

The combined capabilities of IBM and Coremetrics will help clients gain enhanced customer insights through cross-channel analytics and metrics to measure marketing effectiveness and enable proactive response.

The expanded portfolio will enrich the customer experience by delivering targeted interactions with cross-channel intelligent offers and recommendations and enable organizations to automate and optimize marketing efforts.

Coremetrics’ solutions are delivered in a Software as a Service (SaaS) model, and their technology provides the insight and tools to target customers with relevant content or products. 

Coremetrics will become part of the IBM Software Application and Integration Middleware unit.

Written by turbotodd

June 15, 2010 at 1:56 pm

2 Responses

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  1. This is the same Coremetrics we sold Surfaid to?

    Karl

    June 16, 2010 at 7:18 pm

  2. The very same. However, remember that that sale took place pre-cloud and with the recent IBM acquisitions of Sterling Commerce and Cast Iron Systems, there’s an enormous opportunity to provide more insight into B2B activities online, and to have a quick-to-market capability like Coremetrics with its core SaaS offering. Also, Coremetrics has been identified as a market leader in bridging traditional Web metrics analysis with the unique requirements of the emerging social media, which makes it an especially attractive Web analytics dance partner.

    turbotodd

    June 16, 2010 at 8:18 pm


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