Where Am I?
Whoa there, Nelly!
Rumor mill has it Yahoo is considering a purchase of location-based marketing darling Foursquare for a mere $100M buckaroonis.
That’s certainly one way for Foursquare to lose its way in the digital wilderness.
Let’s be real: Yahoo doesn’t exactly have a glowing record of effective acquisition integration.
Of course, that raises Texas-based location service competitor Gowalla’s stock in trade.
Then again, both Gowalla and Foursquare should probably get theirs while the gettin’s good.
One major move by Facebook in the mobile location arena and you can watch that oxygen leave the bubble faster than Tiger Woods flees a post-Masters press conference this week in Augusta.
(Sterling performance yesterday, BTW, Tig..now, get out on the golf course and show us you can actually still play golf.)
Me, I’m still not telling anybody where I am in the world using these services. While I’m sure they’re good for something, I have enough trouble keeping up with my location without advertising it to the world.
And quite honestly, I see too many opportunities for social etiquette snafus, never mind all the privacy issues I’ve raised previously.
“Oh, no, you mean, we were BOTH at the SAME bar at the same time and we COMPLETELY missed one another?? How could technology POSSIBLY have failed us so?!”
John Battelle writes it’s a “demo” thing (as in “demography”).
But I still maintain the only person in the world who needs to know where I am is me. And I don’t need an Internet service to tell me that.
At least not yet.