Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

The Masters 2010

with one comment

It’s that time again.

What time is that, you ask?

Time for The Masters 2010, of course.

If you have a 3D-enabled TV set, you’re in for a special treat with this year’s tournament.  Some of the back 9 action at Augusta is going to be broadcast in 3D (no, Alice or the White Rabbit will not be making a special guest appearance).

Alas, I only have a regular HD set, but between that and the IBM-sponsored Master’s 2010 Web site, I know I’ll be in good hands to follow this year’s action.  And I WILL be following the action…all four days of it!

For serious golf fans, The Master’s verges on holy ritual.  And though I still haven’t had the opportunity to walk Augusta live and in person, for me it’s the greatest sporting event of the year.

This year’s Web site has been completely redesigned to allow the story of the Masters to be told in a very visual manner (see the screenshot below).

Less is more, and it’s time to let the golf course tell more of the story.

This year, the live video experience will be enhanced, including HD quality video, as well as a DVR-like feature that will allow users to “rewind key moments.”

There will be additional live coverage (including “Featured Groupings”…hmm, I wonder who will make it to those this year!), and the leader board will be updated to include key shots.

For you mobile users, the updated iPhone app will be updated and include the expanded live video coverage (along with radio coverage as well, for those of you listening discriminately at work!).

The mobile coverage will be expanded to ensure high-end smart phones have the best possible user experience.

And for all you lucky new iPad owners out there, my inside sources have it that the Master’s iPhone app will work there as well.

Just don’t rub it in.

Masters home page live video 04-04-10

Written by turbotodd

April 5, 2010 at 2:58 pm

Posted in golf, ibm, the masters

Tagged with , , , ,

One Response

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  1. Masters.com isn’t just an IBM-sponsored site. It’s an IBM BUILT site.🙂

    adamclyde

    April 5, 2010 at 8:00 pm


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