Best Marketing Idea of SXSW Interactive 2010…So Far
Chevy Volt wins for best marketing idea at SouthBy Interactive 2010 so far. They identified a need, and then they delivered.
If you’ve been to SouthBy for more than a couple of years, you know that everybody and their grandmother brings their laptop computer. And after a few hours blog posts, Tweets, and so on, their battery doesn’t have any juice left.
Enter the Volt in 2010. Chevy placed these cool looking little branded power bars throughout several places in the Austin Convention Center so we could get juiced up during the day….before we go get juiced up in the evening (there were other sponsors for that!).
Hats off to Chevy Volt, where the medium and the message came together in a way that would have made Marshall McLuhan proud.
Over and out for now…