Live @ Lotusphere 2010: A Look at the Collaboration Market
The market for collaboration software is big.
As in, really big.
As in $14B big.
But it’s not just one market, it’s a lot of different markets with different sub-segments and user bases and geo breakouts (that’s marketing speak…pretty fancy, huh?).
On Wednesday, Scott and I had an opportunity to sit down with my esteemed colleague, Carol Galvin, principle segment analyst with IBM Market Insights who specializes in the Lotus realm.
Our discussion was far-reaching, including an overview of the collaboration market, the Lotus Knows marketing campaign, the cloud v. on-premise opportunity, and even the changing demographics and impact of the “consumerization” of IT on enterprise collaboration spend and user expectations.
I hope you’ll find it as fascinating a discussion as we did!
Listen to Live @ Lotusphere 2010: A Look At the Collaboration Market (MP3, 16:14)