Ruminations on tech, the digital media, and some golf thrown in for good measure.

Live @ Lotusphere 2010: A Look at the Collaboration Market

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The market for collaboration software is big.

As in, really big.

As in $14B big.

But it’s not just one market, it’s a lot of different markets with different sub-segments and user bases and geo breakouts (that’s marketing speak…pretty fancy, huh?).

On Wednesday, Scott and I had an opportunity to sit down with my esteemed colleague, Carol Galvin, principle segment analyst with IBM Market Insights who specializes in the Lotus realm.

Our discussion was far-reaching, including an overview of the collaboration market, the Lotus Knows marketing campaign, the cloud v. on-premise opportunity, and even the changing demographics and impact of the “consumerization” of IT on enterprise collaboration spend and user expectations.

I hope you’ll find it as fascinating a discussion as we did!

Listen to Live @ Lotusphere 2010: A Look At the Collaboration Market (MP3, 16:14)

Written by turbotodd

January 21, 2010 at 3:45 pm

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