Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Live @ Lotusphere 2010: Gina Poole on Social Software

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As mentioned in a prior post, Scott Laningham and I sat down earlier today with Gina Poole, VP, Marketing 2.0, IBM Software.

We talked about (MP3, 18:52) a number of topics relevant to the Lotus collaboration agenda, including the growing value of social software in the workplace, IBM’s own experience with social software and collaboration, and marketing via the social media.

Written by turbotodd

January 18, 2010 at 8:14 pm

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