Live @ Lotusphere 2010: Gina Poole on Social Software

As mentioned in a prior post, Scott Laningham and I sat down earlier today with Gina Poole, VP, Marketing 2.0, IBM Software.

We talked about (MP3, 18:52) a number of topics relevant to the Lotus collaboration agenda, including the growing value of social software in the workplace, IBM’s own experience with social software and collaboration, and marketing via the social media.